Assistant Director of Annual Giving

Company: University of the Pacific
Location: Stockton
Posted on: April 1, 2026

Job Description:

Primary Purpose Under the direct supervision of the Assistant Vice President of Annual Giving, the Assistant Director of Annual Giving plays a key role in the university’s comprehensive annual giving program focused on shaping sustainable growth in donor participation and pipeline development through digital communications. This position conducts development activities within a team structure and collaborates extensively with colleagues across campus in the best interest of university donors and prospects. The work of the entire team includes, but is not limited, to: Direct Mail, Email, Day of Giving, Crowdfunding, Call Center, Social Media, Texting, Matching Gifts, Affinity Programs, and Student Philanthropy. Essential Functions Build and manage digital annual giving strategies to attract alumni, faculty, staff, parents, students, and friends of the university through annual, monthly, and matching gifts initiatives to support the university. Leverage technology, brand marketing practices and audience specific messaging (awareness of interests, generational influence, or affinity) to develop a consistent and robust donor experience. Help to create and execute email communications for the annual giving team and oversee the relationship with various project managers from schools/units to help execute email campaigns for campus partners. Collaborate with annual giving team members, development officers, and others representing colleges or units to help plan, manage, and execute crowdfunding projects. Help to support the giving day platform and digital communication plan for Pacific Gives, the university’s annual giving day Manage social media campaigns related to annual giving activities. Develop and manage tracking systems, coding, and custom reports to measure the impact of annual giving programs and initiatives. Actively participate as a staff member within the Development and Alumni Relations Division, attend division-wide meetings and trainings, support division-wide priorities and initiatives, and serve on committees as time permits. Maintain knowledge of campus-wide activities that would be of interest to messaging themes; regularly utilize collaboration opportunities with alumni relations, donor relations, athletics, and planned giving. Perform other related duties as assigned. University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff. Minimum Qualifications Bachelor’s Degree One (1) year of work experience in an annual giving, alumni relations or fundraising, OR two (2) years of experience working in marketing, communications, public relations or similar transferrable role. Preferred Qualifications Strong written communication skills, with the ability to articulate a message of support. Meticulous attention to detail and outstanding organization and time-management skills. High comfort level in utilizing digital marketing and communication platforms for email, texting or social media strategies. Familiar with A/B testing of digital initiatives to optimize strategies. Graphic design experience with ability to utilize Adobe Creative Suite software. Comfortable working both independently and collaboratively with colleagues, donors, and contacts on and off-campus. Throughout the year, will manage multiple requests, timelines, and priorities. Professional verbal communication skills, including ability to communicate directly and effectively with others in a concise and clear manner. Propensity to think out of the box on strategies; take initiative to organize and follow through with tasks to meet deadlines. Dedicated to a customer service-focused attitude. Commitment to excellence, professional development, and personal growth. Direct experience working with data, data analysis, and/or database software, as well as fluent in using MS Office Suite, which includes Word, Excel, PowerPoint, and Outlook. Fluent in using MS Office Suite, which includes Word, Excel, PowerPoint, and Outlook Experience and sensitivity in working with people of diverse backgrounds and cultures. Demonstrated experience in advancing social justice, equity, and inclusion in a university setting. Ability to engage and integrate culturally responsive practices and knowledge in their work.

Keywords: University of the Pacific, Concord , Assistant Director of Annual Giving, PR / Public Relations , Stockton, California