As a key member of the executive leadership team, the Director
of Public Relations reports to the CEO and assumes a strategic role
in the reputation of The Guild for Human Services. The Director
leads a team of professionals responsible for fundraising,
stakeholder communications, and media engagement for the
organization. The Director is accountable for promoting and
maintaining the positive public image of The Guild as well as
cultivating and soliciting financial gifts from individuals,
corporations, foundations, and others.
Primary Job Responsibilities:
• Serve as an ambassador and spokesperson for the organization
and articulate The Guild’s mission and programs to internal and
• Lead internal and external marketing efforts to create,
execute, and evaluate marketing campaigns to build awareness of,
enthusiasm for, and financial contributions to The Guild.
• Serve as the organization’s editor, brand-maker, and
gatekeeper for publications, social media posts, and other publicly
• Develop brand initiatives, internal communications and
external media relations.
• Manage media relations and maximize positive media
• Oversee content and design development of all Guild
publications such as website, newsletters, press releases, email
announcements, videos, photos, etc.
• Lead efforts to raise $100,000-200,000 annually in
unrestricted donations – with plans to grow in the next three years
through corporate, individual, foundations, and grant funding.
• Identify and implement new revenue streams, with a focus on
increasing sustainable unrestricted, private revenue.
• Lead the creation and growth of a new framework for individual
giving with estate planning, sustainers and bequests.
• Partner with CEO, executive team, and Board of Trustees to
deepen existing funder relationships and cultivate new
• Partner with the CFO and finance team to sustain efficient,
effective and transparent financial tracking and reporting
• Evaluate and drive the use of technology funding vehicles,
including social media and electronic giving platforms.
• Plan and evaluate financial needs and fundraising strategies
for the future.
• Attract, develop, and lead a high?caliber communications and
• Instill a sense of accountability among staff, contractors,
and volunteers for attaining specific metrics and key performance
• Contribute to the productive, collaborative, and respectful
• Supervise and evaluate performance of employees, regularly
tending to employee professional development and growth.
• Ensure a transparent working relationship with The Guild’s
divisions, including Education, Clinical, Finance, Operations, and
• Collaborate with the CFO and COO to develop and produce
regular analytic reports for senior management that synthesize the
progress and trends of fundraising and admissions’ activities.
• Perform other related duties as assigned by the Chief
Essential Job Functions:
• Regular attendance at work is an essential function of the job
including some weekends, holidays and inclement weather
• Engage regularly in persuasive public speaking and writing to
support The Guild.
• Maintain confidentiality and discretion according to all
applicable laws, regulations, rules, and standards of practice.
• Superior writing and editing skills in English language for
multiple audiences, including social media posts, blogs, grants,
opinion editorials, and annual reports.
• Work on multiple tasks with high level of organization,
attention to detail, and quick deadlines.
• Consistently utilize computer programs with integrity to
promote The Guild’s brand, including Salesforce, Constant Contact,
Microsoft products, virtual private network, and web content
management systems, such as Drupal.
• Conduct fundraising strategies that yield targeted financial
contributions through ethical use of grant writing, donor
prospecting, direct appeals, and events.
• Organize campaigns and events that lead to soliciting
• Monitor budgets, expense reports, and other financial data for
management and fundraising efforts.
• Bachelor’s degree in related field, Master’s Degree
• Minimum 5-8 years of directly related experience, preferably
in a development department of a nonprofit or residential care
and/or mental health organization
• Demonstrated success leading annual fundraising efforts in
excess of $100,000 for a nonprofit organization from a variety of
• Exceptional communication and influencing skills; persuasive,
credible and polished communicator in the English language, both
written and verbal
• Minimum of three years of supervisory experience
• Reliable transportation to primary worksite in Concord, MA as
well as conferences and events as assigned
• Excellent computer skills, including Microsoft Office, email
marketing software, and fundraising database management; ability to
use/learn web content management systems, such as Drupal.
• Must meet Massachusetts Criminal Offender Record Information
(CORI) background check requirements
Staff members at The Guild for Human Services are passionate
about their work, and they appreciate the opportunity to make a
real difference in the lives of the individuals we serve.
The Guild depends on the support of families, friends,
foundations and other grant-making institutions as we seek to
expand the impact of our work with youth and adults with