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Manager, Web Analytics (Remote/WFH)

Company: Veeam Software
Location: Concord
Posted on: September 22, 2022

Job Description:

The Manager of Web Analytics will lead a small team of web data analysts to define and implement web tracking requirements, create reports & dashboards, and provide ongoing analysis, insights, and recommendations for improvement. The team will work collaboratively with our key stakeholders and business partners, such as Digital Experience/Web, Product Marketing, Global Campaigns, Field Marketing, IT, etc. The individual should have the ability to provide insights and recommendations based on analysis and trending of web data. The individual must possess leadership skills and be able to work autonomously and effectively in a dynamic and changing work environment. Communication and prioritization skill are a must, as is the ability to present information, strategy, and recommendations clearly and succinctly to management.ResponsibilitiesTechnical Requirements & Implementation

  • Implementation, management, and maintenance leveraging Google Tag Manager, Google Analytics, and other digital marketing platforms
  • Creating and maintaining detailed documentation of analytics events, variables, segments, etc.
  • Identifying gaps in the data capture strategy and collaboratively implementing enhancements
  • Working across teams to design custom segments based on historical qualitative and quantitative data that can be used to enhance our reporting
  • Collaborating with team members preparing data sets
    • Collaborating with technical analytics analyst, web production, web development and marketing teams to implement required tracking and taggingData Governance
      • Creating and maintaining detailed documentationof web analytics processes, reporting updates, user guides, naming conventions, etc.
      • Creating and monitoring KPI alerts and flagging sudden changes in web traffic or engagement
      • Utilizing warehousing, ETL and visualization tools, such as Google Data Studio, PowerBI, Tableau, Domo, etc., to build and maintain efficient and scalable processes
        • Leading the definition and sharing of best practice approaches for analyzing online user behavior
        • Collaborating with stakeholders to understand and document requirements for ongoing and adhoc reporting -
        • Researching anomalies and/or bugs reported by report usersReporting & Analysis
          • Developing intuitive, scalable dashboards, reports, and analyses to track website performance and aid in planning and decision-making
            • Analyzing complex data sets and transform raw data into actionable insights that ensure marketing efforts are effectively driving awareness, conversion, growth, and revenue
            • Creating data visualizations and presentations to provide actionable and compelling insights to stakeholders that are easy to understand and have demonstrable results
            • Applying comprehensive views of online consumer behaviors through quantitative (online), and qualitative (voice of customer, usability, etc.) metrics to support stakeholdersQualifications
              • Passion for data, bringing actionable insights to life and activating stakeholders -
                • 5-7 years reporting, data miningand analysis with enterprise web analytics platforms and tagging -
                • Bachelor's degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field
                • Ability to communicate complex findings in a structured and clear manner to a non-technical audience, and operate in a fast-paced, dynamic team environment
                • Advanced experience with digital marketing data sources and tools including Google Analytics, Data Studio, Google Tag Manager, and BigQuery
                • Advanced Excel Power User
                  • Strong proficiency in PowerPoint
                  • Experience in pathing analysis, user behavior, waterfall/fallout analysis and site testing
                  • Experience in business intelligence and data visualization software such as Tableau (custom metrics, dimensions, ad-hoc views, charts, complex dashboards)
                  • Stay abreast of new features/developments for additional data gathering opportunities
                  • Strong quantitative analytical capabilities and problem-solving skills
                    • Excellent attention to detail and accuracy
                    • Curious and passion for learning
                    • Ability to work effectively with different teams in marketing, creative, technical, etc. in a fast-paced environment, under deadlines#LI-DV1#LI-REMOTE -Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Keywords: Veeam Software, Concord , Manager, Web Analytics (Remote/WFH), IT / Software / Systems , Concord, California

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