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Marketing Program Manager

Company: Pearson
Location: Concord
Posted on: April 3, 2021

Job Description:

Marketing Program Manager Concord , New Hampshire We are the world's learning company with more than 21,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. Position Summary: The Marketing Program Manager will report directly into the Vice President, Partner Marketing and manage the marketing strategy and execution for a portfolio of schools to meet our annual enrollment goals. The Manager will coordinate strategy and execution of tactics among functional areas within the Marketing Department and will facilitate communication with other internal team members and school customers. The Manager of Partner Marketing is also responsible for managing the school-based outreach coordinator/manager relationships. We value diversity, equity and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential. Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive. To learn more about Pearson's commitment to a diverse and inclusive workforce please click here The Power of Difference at Primary Responsibilities: Marketing Plan Strategy and Execution Leads and manages the local marketing strategies and executes initiatives and tactics for a portfolio of schools. Serves as the voice of the customer to the Marketing department, championing the school/district in order to meet enrollment goals Responsible for fully understanding the portfolio of schools they own, including, but not limited to consumer insights, market share, category and brand awareness, enrollment goal, competitors and more. Reviews ongoing metrics and ROI to adjust marketing plans and drive tactics based on response to achieve enrollment goals Coordinates and leads across the brand marketing, demand generation, marketing operations and retention teams the set-up and execution of the marketing strategy and plan for a portfolio of schools. Provides timely and accurate communication to cross functional teams to ensure awareness of, participation, and alignment in marketing initiatives Sets the local messaging strategy, including differentiation and benefits. Is obsessed with growth, constantly looking for new opportunities to grow market share. Competitive Market Dynamics Fully understands the online K-12 school market, including, national and local competitors, where we win, where we lose and how we stand out for a portfolio of schools. Understands market share for Connections Academy, both nationally and locally, including how it changes each year versus our key competitors and how our strategy allows us to grow share overall. Ways of Working Understands the problems we face in the states we manage and defines ways to solve them. Manages school-based outreach coordinator/manager relationships for a portfolio of schools Presents updates to school leaders, school-based marketing representatives and boards as needed for a portfolio of schools Partners closely with Sales, Finance, Client Development and Partnerships, School Services and Analytics to ensure we're collaborating and aligned on strategy/execution plans for a portfolio of schools #LI-POST Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Qualifications At least seven (7) to ten (10) years' work experience in marketing Bachelor's degree in marketing or related field, Master's degree preferred Combination of experience in offline and online marketing Experience in understanding market research and business analytics; integrate with market and product knowledge, to develop marketing strategies and plans for the audience Strong commitment to timelines, accuracy and professionalism Team leader, team player and positive attitude in a results-driven environment Data-driven approach and strong analytical skills Ability to work in a fast-paced, changing environment with all levels of management Excellent presentation, written and oral communication skills, with exceptional attention to detail and ability to collaborate across the organization Strong organizational, prioritization, and time management skills Key Capabilities: Customer Centric - Acts with a strong customer mindset (both internal and external) and is a visible advocate for the customer. Builds strong relationships with customers and uses those to improve their experience and outcomes. Delivering Financial Results - A strong track record of delivering against budgets and commitments. Communications - A great communicator who engages teams and stakeholders with thoughtful delivery and messages that resonate. Building a strong team - Creates strong morale and inclusive spirit within team, proactively addresses team performance and communication challenges and blends new people into teams when needed. Has a track record of hiring and quickly and effectively onboarding great talent. Demonstrated success developing and promoting talent. Works well in a matrix - Models collaboration, solves problems with peers, builds trust and support Takes personal responsibility - Can be relied on to complete tasks timely and well, demonstrates "ownership" regardless of the outcome, proactive in exploring and exploiting new opportunities. The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $75,000 - $100,000. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: #LI-POST Primary Location : US-RE-Remote Work Locations : Remote Job : Marketing If you are a qualified individual with a disability and are unable or limited in your ability to use or access this site as a result of your disability, you may request reasonable accommodations by emailing . Please follow the links to "EEO is The Law" , which describes the Federal laws prohibiting job discrimination based on race, color, sex, national origin, religion, age, equal pay, disability or genetic information, and the "EEO is the Law Supplement" which has additional information for Federal Contractors. The Pay Transparency Nondiscrimination Provision provides applicants and employees notice that Pearson will not discriminate against them for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-workers. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, genetic information, disability status, veteran status, national origin or any other characteristic protected by law.

Keywords: Pearson, Concord , Marketing Program Manager, Advertising , Concord, California

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