Marketing Program Manager
Company: Pearson
Location: Concord
Posted on: April 3, 2021
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Job Description:
Marketing Program Manager Concord , New Hampshire We are the
world's learning company with more than 21,000 employees operating
in 70 countries. We combine world-class educational content and
assessment,powered by services and technology, to enable more
effective teaching and personalized learning at scale. We believe
that wherever learning flourishes so do people. Position Summary:
The Marketing Program Manager will report directly into the Vice
President, Partner Marketing and manage the marketing strategy and
execution for a portfolio of schools to meet our annual enrollment
goals. The Manager will coordinate strategy and execution of
tactics among functional areas within the Marketing Department and
will facilitate communication with other internal team members and
school customers. The Manager of Partner Marketing is also
responsible for managing the school-based outreach
coordinator/manager relationships. We value diversity, equity and
inclusion. We value the power of an inclusive culture and a strong
sense of belonging. We seek to infuse diversity and inclusion in
everything we do while promoting a culture where differences are
embraced as strengths; opportunities are equal and accessible;
consideration and respect are the norm; and all team members are
supported in reaching their full potential. Through our talent, we
believe that diversity and inclusion make us a more innovative and
vibrant place to work. People are at the center, and we are
committed to a sustainable environment and workplace where talent
can learn, grow, and thrive. To learn more about Pearson's
commitment to a diverse and inclusive workforce please click here
The Power of Difference at
https://www.pearson.com/careers/diversity-and-inclusion.html
Primary Responsibilities: Marketing Plan Strategy and Execution
Leads and manages the local marketing strategies and executes
initiatives and tactics for a portfolio of schools. Serves as the
voice of the customer to the Marketing department, championing the
school/district in order to meet enrollment goals Responsible for
fully understanding the portfolio of schools they own, including,
but not limited to consumer insights, market share, category and
brand awareness, enrollment goal, competitors and more. Reviews
ongoing metrics and ROI to adjust marketing plans and drive tactics
based on response to achieve enrollment goals Coordinates and leads
across the brand marketing, demand generation, marketing operations
and retention teams the set-up and execution of the marketing
strategy and plan for a portfolio of schools. Provides timely and
accurate communication to cross functional teams to ensure
awareness of, participation, and alignment in marketing initiatives
Sets the local messaging strategy, including differentiation and
benefits. Is obsessed with growth, constantly looking for new
opportunities to grow market share. Competitive Market Dynamics
Fully understands the online K-12 school market, including,
national and local competitors, where we win, where we lose and how
we stand out for a portfolio of schools. Understands market share
for Connections Academy, both nationally and locally, including how
it changes each year versus our key competitors and how our
strategy allows us to grow share overall. Ways of Working
Understands the problems we face in the states we manage and
defines ways to solve them. Manages school-based outreach
coordinator/manager relationships for a portfolio of schools
Presents updates to school leaders, school-based marketing
representatives and boards as needed for a portfolio of schools
Partners closely with Sales, Finance, Client Development and
Partnerships, School Services and Analytics to ensure we're
collaborating and aligned on strategy/execution plans for a
portfolio of schools #LI-POST Pearson is an Equal Opportunity and
Affirmative Action Employer and a member of E-Verify. All qualified
applicants, including minorities, women, protected veterans, and
individuals with disabilities are encouraged to apply.
Qualifications At least seven (7) to ten (10) years' work
experience in marketing Bachelor's degree in marketing or related
field, Master's degree preferred Combination of experience in
offline and online marketing Experience in understanding market
research and business analytics; integrate with market and product
knowledge, to develop marketing strategies and plans for the
audience Strong commitment to timelines, accuracy and
professionalism Team leader, team player and positive attitude in a
results-driven environment Data-driven approach and strong
analytical skills Ability to work in a fast-paced, changing
environment with all levels of management Excellent presentation,
written and oral communication skills, with exceptional attention
to detail and ability to collaborate across the organization Strong
organizational, prioritization, and time management skills Key
Capabilities: Customer Centric - Acts with a strong customer
mindset (both internal and external) and is a visible advocate for
the customer. Builds strong relationships with customers and uses
those to improve their experience and outcomes. Delivering
Financial Results - A strong track record of delivering against
budgets and commitments. Communications - A great communicator who
engages teams and stakeholders with thoughtful delivery and
messages that resonate. Building a strong team - Creates strong
morale and inclusive spirit within team, proactively addresses team
performance and communication challenges and blends new people into
teams when needed. Has a track record of hiring and quickly and
effectively onboarding great talent. Demonstrated success
developing and promoting talent. Works well in a matrix - Models
collaboration, solves problems with peers, builds trust and support
Takes personal responsibility - Can be relied on to complete tasks
timely and well, demonstrates "ownership" regardless of the
outcome, proactive in exploring and exploiting new opportunities.
The anticipated starting salary range for Colorado-based
individuals expressing interest in this position is $75,000 -
$100,000. This position is eligible to participate in an annual
incentive program. Benefits available to eligible employees can be
seen at: https://pearsonbenefitsus.com/ #LI-POST Primary Location :
US-RE-Remote Work Locations : Remote Job : Marketing If you are a
qualified individual with a disability and are unable or limited in
your ability to use or access this site as a result of your
disability, you may request reasonable accommodations by emailing
ppsmhr@pearson.com . Please follow the links to "EEO is The Law" ,
which describes the Federal laws prohibiting job discrimination
based on race, color, sex, national origin, religion, age, equal
pay, disability or genetic information, and the "EEO is the Law
Supplement" which has additional information for Federal
Contractors. The Pay Transparency Nondiscrimination Provision
provides applicants and employees notice that Pearson will not
discriminate against them for inquiring about, discussing or
disclosing their pay or, in certain circumstances, the pay of their
co-workers. Pearson is an Equal Opportunity and Affirmative Action
Employer and a member of E-Verify. All qualified applicants,
including minorities, women, protected veterans, and individuals
with disabilities are encouraged to apply. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity and/or
expression, genetic information, disability status, veteran status,
national origin or any other characteristic protected by law.
Keywords: Pearson, Concord , Marketing Program Manager, Advertising , Concord, California
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