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Marketing Specialist

Company: BevMo!
Location: Concord
Posted on: March 23, 2020

Job Description:

About BevMo! We're the number one specialty beverage retailer on the west coast. You'll find 160+ BevMo! Stores located throughout California, Arizona, and Washington. Our purpose is to "Find the Perfect Drink for Every Glass," and we do so in a fun and exciting environment in our stores and corporate service center. We are passionate about our business. Marketing Specialist Summary: The Marketing Specialist reports to the Marketing Manager and is responsible for BevMo!'s in-store marketing, promotions, and events. The position will design, coordinate, implement, and analyze the performance of BevMo!'s in-store marketing programs. The Marketing Specialist will collaborate and work cross-functionally with the Merchandising team to facilitate the delivery of core business objectives. Key Roles and Responsibilities: Oversee implementation of in-store shopper marketing strategy Lead the planning, coordination, design, for all in-store sign packages, and promotional materials Lead development of marketing materials for wedding, holiday, wine and gifting programsLead marketing campaigns for BevMo!'s charitable programsManage curation and development of key weekly E-mail programs, to include coordination and item selection with merchandising partners--Develop and improve the qualification of BevMo! marketing materials utilizing new ClubBev research panelDesign and improve campaign performance for events and consumer bounce back coupon strategyOversee BevMo!'s in-store tasting programs Oversee key third-party agency relationshipsSkills Required:Excellent communications skills- both written and verbalDemonstrated ability to understand customer needs with a strong service focus; emphasizing creating customer loyalty by continually enhancing the customer experienceResults-driven; motivated to exceed and achieve goalsExceptional collaboration skills with a proven ability to work effectively cross-functionallyStrong problem-solving skills; analyzing data, identifying opportunities, and developing creative and innovative solutionsStrong organizational and process management skills to improve the effectiveness and efficiency of company workflow Demonstrated ability to work independently, multi-task, and meet project deadlines in a rapidly changing environmentStrong ability to build and maintain relationshipsEducation & Experience: BA/BS or equivalent work experience2+ years of marketing experienceExperience with Microsoft office; analytical/statistical methods preferred

Keywords: BevMo!, Concord , Marketing Specialist, Advertising , Concord, California

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